With a focus in travel documentation, I discovered through empathy research that a large portion of travellers had trouble remembering their trips.
I have designed a travel sharing and collection application that brings the trek information right into the users’ hands.
Role / UX & UI
Process / Research, Strategy, Design, Testing
How might I help travellers remember their trips and share them?
In order to gather quality data, I conducted empathy research with individuals who had recently gone on a vacation trip for more than 14 days. This length of time means that the traveller had stayed there for a good length of time to explore elsewhere.
Through my interview storytelling format, I’ve discovered that travellers share the following: locations, activities, pictures, duration of the trip, and who they went with. And sometimes, they’d ask for recommendations/tips.
Another discovery I’ve made was that many users had trouble remembering what they did on the trip. Many of them had to check on social media accounts, mainly Instagram, to remember.
“I use social media to update my friends and family to let them know I’m safe and that I’m having fun.”
“My friends always want to see photos from my trip.”
“I’d sometimes pull out the map app when I share my travels, so it gives my friend a better idea of where I went.”
As a way to synthesize and converge all the research findings into one point, I created a user persona.
Customer Journey Map
This map includes the thoughts she has, her positive/negative emotions, as well as the location she is in every time she makes an action.
How Might We & Crazy Eights
Fifteen “How Might We” statements were carefully thought out to capture all the problems that arise when the traveller wants to share their trip.
How Might We...
...allow travellers to update their friends/family?
...help travellers remember their trip years from now?
...allow travellers to share with other travellers?
After brainstorming many ideas using the Crazy Eights exercise, I’ve decided to focus on designing for the mobile. The reason for this was to allow on-the-go travellers to quickly update their friends and family through their pocket device.
Focusing on the trip sharing user flow allowed me to utilize the data collected from user research. This includes locations, activities, pictures, duration of the trip, and who they went with.
These wireframes were used to create a prototype with Marvel for usability testing. The tests were conducted remotely with three users.
“What’s the difference between Trip and Location?”
“I can barely see the images and text [on the homescreen].”
“Where is the share button?”
Issue: Information Architecture
During the user tests, an Information Architecture issue was identified
A number of users were confused by the usage of similar terms in different areas I was using on the wireframes. This included: trip, location, destination and journey.
I was able to narrow it down and clarify two terms, Trip and Location, through a visual representation and a sitemap.
Brand Style Guide
The brand was created for Trekit is one that represents excitement, curiosity, individuality, and adventure.
High Fidelity Wireframes
The user testing on the mid-fidelity wireframes enabled me to discover an information architecture problem involving taxonomy.
The main goal for iterating my wireframes was to solve the IA problem through consistency in my terms regarding Trip and Location. This was corrected while I was creating my high-fidelity wireframes.
I’ve created numerous iterations to achieve the dark theme wireframes on the right. I have chosen to focus on the dark theme due to its powerful impact on photos, allowing them to pop out at the user.
“Can I not edit the post on the homescreen?”
“How come the date was selected for me?”
“Is there a way to search for the traveller rather than scroll infinitely?”
After the high-fidelity prototyping, I was able to translate the users’ questions into problems, which allowed me to make necessary adjustments to my high-fidelity wireframes for a better user experience.
This passion project was built out of pure curiosity and my love to travel. It was daunting at first, as there are currently no apps that solely focuses on the remembering and sharing of travel memories. However, at each step of the way, it continued to excite me through new design decisions I’ve never encountered.
Looking back at the project, I’ve realized the importance of user testing. They tell us something that us, designers, cannot think or see. Ultimately, I’ve learnt to open both my eyes and ears to absorb what users really need and provide them with the best option.
Continuing on, I would translate the mobile version into a desktop version, as it is beneficial for those who edit their travel photos on their desktop devices. I, also, plan on fully executing Trekit with a developer to bring travel memories to our hands.